This type of people will consider the price comprehensively
First, let’s talk about the “importance of line management” of the price system. From a profit perspective, the “value” and “price” of a brand are directly proportional. The higher the upper limit of the price, the more actual profits the company can make, but the unit price profit is There are peaks. When your price exceeds % of a specific user group, you become "high profits but thin sales". In the end, the market cannot be opened and sales become thinner and thinner. We cut the new consumer groups according to the ratio of "///". Their sensitivity to "profit" varies.%Price-sensitive people: This group of people pays great attention to price when making purchasing decisions. They are more inclined to buy low-priced products or pursue discounts. When price-sensitive consumers face the choice of whether to buy or not, they are more inclined to choose lower-priced products. However, it is difficult for them to favor high-priced products even if they have better performance or quality. Generally, low-priced products can target this group of people, while high-priced brands, general trial packs, and low-priced product lines are more attractive to them.%Price-thinking people: These qualities, along with other factors, ultimately make the decision. Thinking consumers are usually more rational. They will make a comprehensive evaluation of a product's performance, quality, price, etc., and then make a purchase decision. Generally, they are highly sensitive to discounts and bargains. What they like most is not "buy two, get three free", but "direct discount", or the same product parameters, if you sell it, it will sell to you. .%Price Comparison People: This type of people will compare the price-performance ratio of different products when making purchase decisions. They will compare multiple options and look for the best choice. Comparative consumers tend to be India Car Owner Phone Number List Find out the differences, advantages and disadvantages between the same products, and find the product that is most suitable for you. If the product is not cost-effective or superior enough, you will consult and compare the price. For this group of people, focus on the advantages and disadvantages, such as mobile phone performance and the enjoyment of yuan per yuan. The advantages include brand capabilities, service capabilities, trust capabilities, product strength, etc.%Price-ignorant people: This type of people don’t pay much attention to price when making purchasing decisions. They pay more attention to quality and experience. The consumption psychology of this group of people is mainly related to brand loyalty. Consumers with higher brand loyalty usually trust the brand more. They believe that the brand's product quality or service level can be guaranteed, rather than making comparisons based solely on price.
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They are willing to pay more for brand value. For companies, the price system is a pressure and opportunity, but it is also a challenge. Whether a company can stabilize profits and achieve long-term stable growth often depends not only on "market supply and demand and ensuring the rationality of the price system", but also on the attributes of the population. 2. What is the channel’s crowd like? Going back to the original group of people, let’s think about it first, where does your “///” exist? We divide the channels into several aspects, and we will analyze them one by one from the perspective of channels and categories later: E-commerce channels: direct shops. There are almost four types of people here, but different e-commerce channels may have different proportions. For example, pdd, to a certain extent, has more similar people; jd, to a certain extent, has more similar and similar people. Social media: Different channel media are different. Social media such as dy, which is mainly based on large live broadcast e-commerce, basically has more second and third categories of people. There are relatively many third categories of short video conversions. Through the explanation of advantages and appropriate The price can be converted; while live broadcast e-commerce conversions are mainly for the second type of people. Categories or brands that have been "staring" for a long time suddenly have discount motivation. Taking advantage is more important than being cheap. Private environment category: Generally, there are relatively many people in categories two, three, and four. The large base groups are especially those in categories two and three. VIP groups are generally in categories two and four. Their sensitivity cannot only be based on cost, and the conversion cost of the private domain itself is lower than that of other channels. After all, you don’t need to pay for additional output such as traffic, just make repurchases, so generally speaking it is Use their conversion anchors to stimulate repurchase.
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