Investment, not a quick ROI.
Long wait for results Another difficulty is the difficulty of measuring and reporting short-term results of marketing activities. In slow marketing, results may come with a considerable delay. This may cause the management level to feel stagnant or even regressed compared to the use of traditional marketing techniques. Therefore, when choosing this marketing strategy, you must remember that patience is key to its effective implementation . So give yourself and your organization time to fulfill your intended goal. Case study slow marketing in practice Enough of this theory, it's time to take a look at what slow marketing can look like in practice. One example of slow marketing is an advertisement for Diageo - a producer and distributor of alcoholic beverages. Diageo has released a -minute video of comedian Nick Offerman drinking a glass of Lagavulin whiskey by a campfire.There would be nothing strange about it if it weren't for the fact that the comedian didn't say anything during the entire video. Slow marketing in practice Photo . Nick Offerman in a Diageo ad Another example of slow marketing is an advertisement for Middle East Mobile Number List Ronseal, a paint company, where its spot shows a man painting a fence - and that's all. Ronseal marketing director James Smith says this fits the brand's heritage: “We don't oversell our product. We realize that it painting a fence is not the most interesting task in the world, but thanks to Ronseal you can quickly complete it in one coat. So the idea of letting the product speak for itself was the right solution.”Slow marketing on YouTube Photo .
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Ronseal advertising. Source: YouTube Unlike most ads with deliberately noisy, attention-grabbing soundtracks, spots created in the spirit of slow marketing take a calmer approach. The crackle of a fire, the sounds of the countryside or methodical brush strokes accompany the sparse visuals. Despite a quieter environment, this type of advertising has the potential to become viral and this was the case with the above-mentioned video, and thus use the power of buzz marketing . Read also: What does a CM specialist do What skills should he have Application of .
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