Point Of Sales Material POSM
Distinguish between POP and POS Both POP and POS have the function of attracting the attention of shoppers to the product or any promotions or sales information you are running. However, they also have some differences such as: Distinguish between POP and POS Distinguish between POP and POS Display POP : secondary shelves placed close to main product shelves of the same type, often taking up floor space in the retailer. Display POS : a secondary or primary shelf for a brand, typically located near or above the checkout counter . POSM – (Point Of Sales Material) is a phrase used to refer to items used to display sales on shelves in retail locations.For example, in supermarkets or convenience stores, there will be products that Email Data are not simply placed on shelves, instead, they also have additional shelves with compact designs and colors to attract customers. attract customers' attention. Those shelves are called POSM. Some popular POSMs are: standee, sticker, booth (product trial counter or sales counter), divider, Wobbler,... POSM - Point Of Sales Material POSM – Point Of Sales Material POSM is displayed in all the places where consumers "meet" the most. Therefore, the price businesses have to pay for this type of display is quite high compared to conventional display forms. The biggest meaning of POSM in Trade Marketing is for customers to remember the brand image , helping to convey product information and messages to consumers in the most attractive, impressive and memorable way.
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Besides, POSM also has an impact on consumer purchasing behavior , because it always appears in front of consumers' eyes, helping them make purchases quickly and conveniently. To obtain a suitable POSM, you need a specific strategic plan according to the following process: Come up with design ideas according to customer shopping behavior Highlight the message you want to convey to customers Different, unique Consistent with the business's brand identity Other meanings of PoP points PoP, in addition to meaning point of purchase, also means point of parity - Point of Parity . These are characteristics that all products in the same industry have to be able to compete on equal terms with each other.
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