if you manage one or more AdWords
If you have buttons that invite you to chat or make a call, don't forget to track each time someone clicks on them. To measure these actions, you can do it through events with Google Analytics, then configure them as objectives and export them to Google. AdWords. It is important that you not only measure these types of actions in analytics but also import them into Adwords and take these types of objectives as micro conversions. With this, in Google AdWords you will have more data to optimize the account. #8 Don't forget ad extensions In AdWords we have several extensions and more and more are coming out but there are 2 that cannot be missing in ONE mobile ad.The first is the call extension which is definitely an explicit call to action, a direct Austria WhatsApp Number invitation to be called and the other It is the location extension which will show the user how close it is to your area and the directions to find your location or office. Remember that in order to activate the location extension you must have registered the company in Google my Business. Another extension that is optional depending on the business you are advertising is the price in which you include the price of your service or product and this extension is currently only available on mobile devices.
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Know the IF functionality Finally, a functionality that is little used and known is IF with which we can personalize the ads according to the device that people use when they perform the search. For example – using this function – when someone searches from a computer they could see a text like Request more information and for people who search from a mobile phone, show them a text other than call us now or chat with an advisor. Surelycampaigns and even Facebook ads, you spend hours and hours configuring and optimizing every detail of these campaigns. – You have not left anything to chance, you control every factor that determines the quality of your campaigns, which enjoy good CTR , quality level and CPCs.
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