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If the goal of SEO is to position yourself

Use numbers : “ 10 reasons to use WordPress ”, “ 30 reasons to buy a tablet ” and so on. These are titles that give the impression of completeness (there are 10 pieces of information!), often listed schematically within a bulleted list.
List the benefits of your service : “ Request free quotes ”, or “ Save up to 60% ”. Convenience is never a topic to be underestimated: the important thing is to know how to summarize it in a few words (even in the meta description).
Use the brand name : Specifying the brand name, especially cz leads for clothing or very specific purchases (e.g. cameras), can help a page stand out from all the others. Especially when the brand is established.
Enter the price : “ Stay in Sicily starting from €250 ”. Entering the price – when favorable and truthful – is a way to provide precise information to the buyer, who may decide to click immediately without viewing the other results.

The temptation, at times, is irresistible. with certain keywords, why not create a text where you repeat them until exhaustion ? It seems like the easiest solution to a delicate and complex problem like that of content optimization for search engines. In reality, you could get the opposite result, and be penalized for it.


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