Exceptional Ad Copy How to analyze your location performance in Google Ads Over the years Google has changed and hidden its reporting for how your ads perform in different geos. Luckily you can still see exactly where your ads show the most their costs and conversions across different geographic areas. Using the Google Ads location report The most straightforward place to start is the most obvious. The locations report directly within Google Ads is readily accessible from the lefthand menu in a campaign.
Sometimes hidden at the bottom of the bar click Locations > Locations and youll see a standard report that includes each targeting region you typed into your campaign settings. google ads location report for location targeting Laos Phone Number DataIf youve only created one location target in your campaign this is a trivial report asis. Even if you were to include several many advertisers get limited value from this screen. Let me tell you the trick. Check off all your targeted locations and now a new option appears for Narrow by. Click Narrow by–and youll be amazed at the specificity you can break your Google Ads geo data down. You can break this national data down to the state county city or zip code.
Congressional districts or Nielsen DMAs or areas of interest like Airports and Universities. narrow location in google ads location report Build a solid foundation for your campaigns with our free guide The Last Guide to Google Account Structure Youll Ever Need Using the Google Ads distance report The Google Ads distance report is particularly useful to advertisers who use radius targeting. If youre unsure how large a radius your campaigns should target the distance report will become your best tool. To access the Google Ads distance report select the Reports icon in the top right corner of Google Ads. From there select Predefined reports Dimensions > Locations > Distance. google ads location targeting distance report The Google Ads distance report will show how your ads perform at