Three tips to design the best internationalization strategy
If you are thinking about starting to export, this is the right time to do it. More and more companiesare taking advantage ofthis opportunity, butthere arestill fewthat have theappropriate skills, methods and tools to do it effectively . Here we explain how to design aninternationalization strategy to achieve the best results . After the crisis, a period in whichSpanish companieshave been more concerned about savingtheir businessthanexpanding it,thesearchfor new markets is one of themain objectivesforcompanies , especially in sectors in whichthe national market represents a saturated market. Exporting can also open doors in sales channels in countries that may be more advanced, as is the case of Marketplaces in Germanic and English-speaking countries. In short, to sell more, it is advisable to look beyond our borders. Internationalization strategies: 3 tips How to design good internationalization strategies THE MARKET CHOICE Attention : this tipis possiblyalso the most important . To be successful in business you have to achieve profitable business agreements. For this, it is essential to export to the right market. The marketchosen to growcannotbe chosen with emotional criteria.We cannotchoose that we are going to export to Phone Number List France just because we speak the language, or because we knowsomeone who is already exportingsuccessfullyto that country,norbecause some newspapers indicate that that market is profitable for Spanishexports . It should be exported to France if, after evaluating a series of objective and personalized variables,it is the market that a priori guarantees the best results . Choosing target markets is just one of the 3 fundamental steps to prepare the bestinternationalization strategy: in general,you should not start withoutfirst having developed a strategy. There are directors who can help you in this search and choice, such as this one: CO.MARK, Advice for companies, internationalization, export support, Support for the preparation of action plans for export – Europages AVOID DISCONTINUITY Theefforts that a company makes to export are many,andit is understandable. However,one-off actions andnon-continuous attempts toattackinternational markets do not work. You have to dedicate time, energy, and be perseverant :establishingbusiness relationships is a challenge, andbusiness isestablishednot only with meetings between the seller and the client, but also withanunderstanding andarelationship that goes beyond the office.
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If a company wants to exporteffectively , it cannot focus exclusively on its product, but must invest adequate resourcesinmarketingactions andcommercial actions, following amethod andhaving continuity in these actions . At that time , there are two paths to choose from : delegate the administration of the company or delegate international negotiations. Doing everything would meanwastingopportunities and not exploiting all potential . This is usually the main reason whycompanies' internationalization attempts stallrather thantake off .INFORMED ABOUT INTERNATIONAL POLITICS AND ECONOMY As happens in Spain , it is politics that determines the economic conditions of a country and,obviously , also the convenienceof a country with respect to the export needs of a company. The best examplewas the Russian embargo imposed after the diplomatic/trade warover the situation in Ukraine. According to estimates, this embargo meant a 30% decrease in Spanish exports to Russia : money that never entered the pockets of companies due to the blocking of products . It is just an example of how importantinformation isabout the political and economic situation of the countries to which we want to direct a business : export barriers , political chaos orpoor cultural affinity are variables to take into account to avoid markets that are too complexfor a product and focus insteadon those where there is a greaterchance of success.
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