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If you are thinking about starting to export, this is the right time to do it. More and more companies are taking advantage of this opportunity, but there are still few that have the appropriate skills, methods and tools to do it effectively . Here we explain how to design an internationalization strategy to achieve the best results . After the crisis, a period in which Spanish companies have been more concerned about saving their business than expanding it, the search for new markets is one of the main objectives for companies , especially in sectors in which the national market represents a saturated market. Exporting can also open doors in sales channels in countries that may be more advanced, as is the case of Marketplaces in Germanic and English-speaking countries. In short, to sell more, it is advisable to look beyond our borders. Internationalization strategies : 3 tips How to design good internationalization strategies THE MARKET CHOICE Attention : this tip is possibly also the most important . To be successful in business you have to achieve profitable business agreements. For this, it is essential to export to the right market . The market chosen to grow cannot be chosen with emotional criteria.
We cannot choose that we are going to export to Phone Number List France just because we speak the language, or because we know someone who is already exporting successfully to that country, nor because some newspapers indicate that that market is profitable for Spanish exports . It should be exported to France if, after evaluating a series of objective and personalized variables, it is the market that a priori guarantees the best results . Choosing target markets is just one of the 3 fundamental steps to prepare the best internationalization strategy: in general, you should not start without first having developed a strategy. There are directors who can help you in this search and choice, such as this one: CO.MARK, Advice for companies, internationalization, export support, Support for the preparation of action plans for export – Europages AVOID DISCONTINUITY The efforts that a company makes to export are many, and it is understandable. However, one-off actions and non-continuous attempts to attack international markets do not work. You have to dedicate time, energy, and be perseverant : establishing business relationships is a challenge, and business is established not only with meetings between the seller and the client, but also with an understanding and a relationship that goes beyond the office.
If a company wants to export effectively , it cannot focus exclusively on its product, but must invest adequate resources in marketing actions and commercial actions, following a method and having continuity in these actions . At that time , there are two paths to choose from : delegate the administration of the company or delegate international negotiations. Doing everything would mean wasting opportunities and not exploiting all potential . This is usually the main reason why companies ' internationalization attempts stall rather than take off . INFORMED ABOUT INTERNATIONAL POLITICS AND ECONOMY As happens in Spain , it is politics that determines the economic conditions of a country and, obviously , also the convenience of a country with respect to the export needs of a company. The best example was the Russian embargo imposed after the diplomatic/trade war over the situation in Ukraine. According to estimates, this embargo meant a 30% decrease in Spanish exports to Russia : money that never entered the pockets of companies due to the blocking of products . It is just an example of how important information is about the political and economic situation of the countries to which we want to direct a business : export barriers , political chaos or poor cultural affinity are variables to take into account to avoid markets that are too complex for a product and focus instead on those where there is a greater chance of success.
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