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The Content Marketing Professional, on the other hand, will seek to register the person to receive or be informed of new content, in order to enter the sales funnel. Successive content developed in a chained and sequential manner seeks to make the person migrate from one situation to another, closer to the purchasing decision. It does not stop there. After the purchase, the aim is to turn the now customer into an evangelist, that is, someone who sells your product by recommending it, because they are
completely satisfied. I will calm the hearts of journalists Wuhan Mobile Number List and writers. Know that this stops sounding aggressive only if you believe in the product or service presented, as much as you believe in its content. Once this happens, the cloud disappears… What are the characteristics of the message? For the journalist or author: Opinionated, Playful, Descriptive, Personal and Presentative . For the Marketing professional: Opinionated, Playful, Descriptive, Personal and Inductive . In short, the difference is in the presentation of the next step, the call toaction (call to action)., what are the emotional reactions expected from the audience?
similarities here, and another strong difference. Journalists and authors seek connection and consideration of the idea presented. Content Marketing professionals also seek connection, but they long to spark a spark of interest, desire, or anything else that qualifies as a step towards a purchase or, at least, consideration of a purchase. What is the desired type of content consumption? A writer or journalist, even if unconsciously (this has been changing), works on a type of content consumption that is primarily a personal experience.
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發表於 12:41:28