You also kept the reader engaged

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Google wants your posts to provide deeper insights and lead users to dive deeper into the subject matter. Why? A lot of sites are running AdSense and Analytics, and it does benefit Google to some extent.  which is powerful in itself. Linking with the intent to provide value Google wants its users to be happy, and you need to provide some form of value if you can make a user happy. A few things I recommend after being in the industry for years when using external links are: Add the link to your content naturally. Actually, read the content that you link to and ask yourself, “Is this useful?” Defining “quality” should be easy and intuitive, yet far too many people subscribe to adding two or three high-quality links to their content and not even to the exact page of the site that is relevant.

For example, let’s assume that you have a blog DB to Data that talks about IVDD in dogs. You might link to Wikipedia’s page on “dogs,” but it will be even better if you link to “IVDD” or dogs that have this disease. Why would you link to IVDD? “Dog” is something that people should know. People may not know what IVDD is, so they want to research it further. Your article is a resource of knowledge that the user should be able to use to answer their questions and dive deeper into a topic. You can add entities in the schema to make this even more powerful.



Tony Hill wrote about this in “How to use entities in schema to improve Google’s understanding of your content.” Should you remove your links or nofollow them?Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t get you at the top of the search results in this situation. So how do you go beyond a boilerplate SEO approach to get competitive? It comes down to competitive, keyword and audience analysis. A good process will help you recognize what your business has to say that adds value and uniqueness that isn’t yet part of the discussion.