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Establish levels of awareness

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For example, what you see pictured alongside is Fonty - the Fontimedia bot - which, in addition to presenting the inbound marketing services, asks the visitor if he is curious to know how we help B2B companies increase turnover with digital marketing . To continue with the conversation, you must accept the data processing policies. Questions, questions and more questions In the conversation, the tone should be friendly, while trying to maintain the right on-brand formality.
  
The chatbot will have to recreate an experience that is as real as possible, also including the use wedding photo editing service of images, animated gifs and emojis - perhaps to say goodbye at the end of the exchange of messages . The rule is always to try to involve the user as much as possible, once their attention has been captured. As? By asking questions. To be honest It is important not to try to convince the visitor that there is a real person behind the chat. One of the first messages serves to let him know that he is talking to a bot: transparency is essential to create trust and, at.



The same time, make it clear that he will not be able to have access to an unlimited amount of information. Building the buyer's journey map Studying the customer journey is useful for predicting the type of questions that the bot might ask the user. Depending on the answers, could there be further doubts to clarify? Multiple answers are the quickest solution to make the prospect understand that you want to help and you have an idea of ​​what his main challenges may be. The result is a tree structure with questions & answers – the branches and leaves of the tree respectively – to qualify the contact.


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