|
|
Build Your Monitoring Team Another important step is to select which of your team members will be in charge and involved with the media monitoring process. This team should focus on scrutinizing online chatter and news coverage provided by the monitoring tool. Your team should be able to quickly pinpoint public sentiment changes and spot potential controversies by sifting through vast data and extracting actionable insights. Also, they should be well-trained in how to make the most of the media monitoring tool. Step : Develop Your Keyword Strategy To continue, you have to set up a list of your most important keywords so that you know which of them to start tracking with your media monitoring tool.
How media monitoring tools work: They track mentions of specific phrases or words — your keywords — across a wide range of sources, from websites and blogs to social media like Instagram and X (Twitter), and gather them into a single dashboard. These keywords can be anything from the names of politicians, parties Grenada Email List legislations, and policies to broader ones, like your political views and current affairs such as unemployment, global warming, and others. So, compiling a list of all the keyphrases around your political candidates and their programs and campaigns will help you maximize the effectiveness of media monitoring.
Must Read: What are Branded Keywords and How to Track Them? Step : Monitor and Collect Data As a next step, you have to set up your keywords into the media monitoring tool and let it track the web and social media for mentions. That way you’ll have all the necessary data automatically collected and organized into your dashboard in no time. See below what the keyword setup looks like in a media monitoring tool. Mentionlytics Keyword SetUp Step : Analyze the Data Now, it’s time to dive into the data and review your political campaigns’ performance, draw conclusions about the opposing parties, and get up-to-date on important issues.
|
|
發表於 13:07:07