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Find out more! How to take your demand generation strategy to the next level in steps Here's what you need to start doing right away for a successful strategy! . Make sure you know your prospects If your goal and that of your team is to influence prospect demand , you need to know them inside out What makes them happy? What worries them? What are their current challenges? This will help you find ways to address them directly, gain attention, create an emotional connection, and get them to take the desired action after visiting the company site. If you're not convincing prospects to take an action, you're not generating any demand.
New Call-to-action . Do storytelling People tend to forget facts, but remember stories. While marketers Photo Editing Services often focus on disseminating facts and figures, we should instead start telling stories that engage potential customers . People identify with stories because they create an emotional connection with the characters and remember them more easily than data and facts. Without a story full of emotion, adventure and involvement, any demand generation strategy is doomed to fail because it does not arouse interest. . Add videos to landing pages Any b b demand generation strategy should have a dedicated landing page, the landing page for interested potential customers.
Adding a video to each of these pages is a great way to increase engagement, time spent on page and conversions, while decreasing bounce rates. . Create a pillar page with several proposals Pillar pages are used to arouse curiosity and interest on the part of potential customers and make them take an action, which is why it is good to propose different possibilities. Here is an example of a pillar page that is specifically about demand generation. If prospects are early in the buying journey and aren't ready to share their data, they can download an infographic or watch a video.
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