YouTube channel is worthwhile even if you

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The video platform has therefore become a powerful tool for spreading your message to a wide audience - regardless of whether you are an established YouTuber, an aspiring content creator or a company. What's important is that you don't just produce videos, but also implement the appropriate YouTube video SEO criteria right from the start. Because YouTube SEO comes with some advantages : Improved discoverability on YouTube through better ranking in video search results Increase in clicks, views, likes and comments Higher audience retention through more tailored content for your target group.


Increasing the number of subscribers Improving watch time Competitive Special Data advantage when your competitors are not yet fully exploiting their full potential Ability to monetize your channel. The first videos that appear in YouTube searches for a keyword are more likely to appear in Google searches (if videos are displayed) Who should be represented on the YouTube video platform? Basically, having your own YouTube channel is ideal for everyone , regardless of whether you offer a product or service or want to make your knowledge or important information available. Because YouTube offers a wide range of opportunities to reach your target group and get in touch with them. Because all age groups are represented on YouTube. Therefore, a  are in the B2B sector .




Especially in the B2B sector, it is often the case that the search volume for keywords is very low and a video, even though it ranks in position 1, only gets ten to fifty views per month. But these are exactly what are important, because it's all about addressing the right users , not the general public . How is YouTube SEO different from video SEO? Although the disciplines of YouTube SEO and video SEO overlap in many areas, there are some differences . With YouTube video SEO, as the name suggests, videos are optimized specifically for the YouTube platform . In order to rank well with a video on YouTube, the platform has some special requirements for video marketers, which I will explain to you in more detail in the later part of my blog post.